Posted on July 15 2008
Touting higher light transmission and the active blocking of yellow light (a feature of all their 580 lenses), Costa Del Mar is introducing a new lens coating at this week’s ICAST event in Las Vegas. According to Costa, they wanted to create a lens that was more suited to lower-light conditions but still has all the advantages of their top mirrored lens.
Read the extended entry for the full press release.
FOR IMMEDIATE RELEASE
Costa Del Mar™ Celebrates 25th Anniversary with New Lens Technology
Costa 580™ Silver Mirror Lens Debuts at ICAST
Daytona Beach, Fla., July 15, 2008 – As far as anniversaries go, 25 is one of the big ones, traditionally celebrated as the silver milestone. This year marks Costa Del Mar’s™ 25th anniversary and they’re celebrating by debuting the newest evolution of its unparalleled polarized performance sunglass technology: the Costa 580™ silver mirror lens.
Launching at the American Sportfishing Association’s International Convention of Allied Sportfishing Trades (ICAST) in Las Vegas July 16 – 18, the Costa 580 silver mirror lens is the most revolutionary update to sunglass lens technology to happen since the company launched its blue and green mirror lens in 1986 and 1989, respectively.
The Costa 580 silver mirror lens is built on a high contrast copper-based glass, similar to Costa’s green mirror lens. But even more so than other mirror lens options, the silver lens higher light transmission is built to accommodate lower light conditions, making it ‘must have’ gear for supreme freshwater sight fishing, or any other outdoor adventure that takes you through variable light environments.
All Costa 580 lenses block yellow light from entering the eye, cutting glare and raising visual acuity. Other colors, like red, blue and green, are seen at extraordinary levels, with the 580 lens technology providing unmatched definition and color saturation. The wearer sees the world with clearer vision, better sharpness and reduced glare.
The superior 580 lens technology features anti-reflective coating and the strongest embedded UV protection available to help prevent eye fatigue and sun damage to the eye, an important point for anglers, boaters and outdoor enthusiasts who live to see the adventure.
“People who wear our Costa 580 lenses say it’s like seeing the world through HD sunglasses,” said Chas MacDonald, president of Costa Del Mar. “Now, the 580 silver mirror lens will give them that HD experience at even lower light conditions. So whether you’re fishing in a heavily shaded area or spotting fish through murky water, the 580 silver mirror is going to let you see farther than ever before.”
Costa’s new 580 silver mirror lens is available in all except rimless and shields of the company’s signature ‘forget-they’re-on’ comfort fit frames, with retail prices ranging starting at $209. For a complete list, visit www.costadelmar.com.
About Costa Del Mar
As the leading manufacturer of premium polarized performance sunglasses, Costa Del Mar offers superior lens technology, unparalleled fit and durability, and a lifetime warranty on all of its products. Still handcrafted today in Florida, Costa Del Mar creates the highest quality, best performing sunglasses for outdoor enthusiasts.
Honoring its heritage on the water, Costa Del Mar supports and sponsors a number of marine conservation initiatives and educational programs. The company was founded on protecting the marine environment worldwide and educating others to understand the importance of conservation. Costa Del Mar also sponsors a number of epic outdoor adventures around the world, encouraging others to see what’s out there.
For more information, contact 1-800-447-3700 or visit the company’s Web site at www.costadelmar.com, or check out Costa Del Mar’s original adventure programming at Costa Channel C, www.costachannelc.com.
Media Contact:
Liza Jones
864-270-0722
liza@paynejonespr.com